He described coquetry of Iki in the writing as follow;
From an intensional point of view, the first characteristic of Iki is the “coquetry” for the opposite sex. The relationship with the opposite sex forms the original existence of Iki and this is clearly seen from the fact that “Ikigoto” means “Irogoto” (love affair).
Coquetry is a dual attitude in which a one-dimensional self defines the opposite sex against itself and forms a possible relationship between the self and the opposite sex. Thus, “coquettish”, “luster”, and “seductiveness” in Iki are all tensions based on this dual possibility.
In other words, this is a “coquettish” or “seductiveness” to the opposite sex, a sexy and elegant behavior.